Understanding a credit card holder's behaviour

Knowing a consumer’s credit information at a single point in time tells only part of the story. For the whole story, lenders need to assess a consumer’s credit behavior over time. Understanding how a consumer uses credit or pays back debt over several months can better position an issuer to:

1. Offer the right products and terms to increase response rates.
2. Identify profitable customers and forecast spending patterns.
3. Avoid consumers with payment stress.

Time series data adds needed to expand the quality of a card holder’s credit story.